Examples of RSS used in companies

So i was reading a few articles and came across some interesting ones. I came across this one in particular on zdnet.com. Its URL is here if you would like to read more: http://www.zdnet.com/blog/emergingtech/rss-for-companies/347. Anyways this article gave a few examples of how RSS can be useful to a company. RSS can be very useful in companies that have to constantly keep updated on whatever it is that helps them perform their job function. The example I found interesting was that a law firm used it to monitor what services a particular client is getting. That way, they can keep track of exactly what services that other attorneys in that law firm have already provided to the client. This made me realize that RSS can really be used pretty much anywhere. It is especially useful when you have a job that requires a lot of team work. With RSS, everyone keeps updated and stays "in the loop".